We are all familiar with the standard stories about sustainability. We consider it necessary to re-examine an issue that is rarely discussed in this context: Nature exhausted to supply healthy products.
The complementary and alternative medicine market was valued at $82.27 billion in 2020, with an
expected growth rate of 22% from 2021 to 2028. Long gone are the days of the local hippie health food store. 1 in 5 Americans use herbal products. Health food is big business. We coin the term Big Vita to describe this, especially since several of the worst corporations own major supplement brands. What do Pfizer, Nestle, Procter & Gamble and other destructive trans-national corporations have to do with creating health?
The growing interest in health and alternatives to conventional practices has a dark side. Due to ever-increasing demand, plants and other medicinal materials are being driven to endangered or threatened status.
The devastation of plant species for the healthcare market is not widely discussed. It is more common to hear of animal species that are being poached for chinese medicine than of the much more common plant species devastation. The current rates of consumption of these species, to say nothing of 22% annual growth, is not sustainable.
Forging a New Path
This is one of the reasons why aetherea was formed. The complex information field method that we use to create our products allows native species to return to healthy status. Our products consume no physical materials - plants, crystals, elements, etc. This was a conscious choice by our founder when aetherea was created. We propose our method as a reference standard for what Sustainability needs to be for the 21st Century.